At-a-Glance

• Platforms: Web (Next.js, Node) + Mobile (iOS & Android native)
• Core Features: Kit checkout, test scanning, AI Health Coach, habit tracking
• Smooth Navigation: Users expect apps to respond to their gestures and taps immediately. Laggy responses can lead to errors and frustration.
• Delivery Impact: bi-weekly release cycle; 2× faster launches
• Differentiator: Preventative care + AI-powered assistants in one integrated platform

Background

 
Healthcare in the U.S. is expensive, reactive, and slow. Long wait times, high costs, and fragmented experiences mean patients often don’t get care until problems have escalated. Phoenix Life Sciences set out to change this by bringing preventative healthcare into people’s homes.

The Phoenix Life Sciences platform integrates at-home testing, AI-powered health assistants, and daily habit tracking into one seamless ecosystem. The goal: make healthcare more accessible, proactive, and user-friendly. Engenious partnered with Phoenix Life Sciences to deliver both the web e-commerce experience and the mobile AI health coach app, ensuring users could engage from purchase to prevention without friction.

Goals & Objectives

 
Phoenix Life Sciences wanted to go beyond “another health app.” The vision was to create a digital health ecosystem that would stand up to real-world user expectations while solving systemic healthcare problems.

These included:

• Improve Accessibility: Deliver healthcare insights from home without delays or high costs.
• Enable Prevention: Provide users with tools to take action early, not after symptoms worsen.
• Create Seamless Digital Journeys: From buying a kit online to scanning results and chatting with AI doctors.
• Build for Scale: Ensure reliability and performance as usage grew.

Challenges

 
Ambitious goals came with complex challenges. Phoenix Life Sciences needed to build both consumer-friendly experiences and highly technical back-end systems all while navigating the unique requirements of healthcare.

• Checkout & Conversion Friction: The initial e-commerce flows were confusing, limiting adoption.
• Release Cycles: Needed to maintain momentum.
• Complex AI Requirements: Ten AI assistants across medical specialties had to be trained, integrated, and tested.
• Healthcare Sensitivity: Compliance, security, and physician input needed to be baked into every release.

Engenious Partnership & Process

 
Phoenix Life Sciences partnered with Engenious to tackle these challenges head-on. Engenious embedded with Phoenix’s team, co-owning goals and outcomes.

Together, we:

• Redesigned Web Commerce: Simplified checkout, authentication, and subscriptions to improve conversions.
• Built Native Mobile Apps (iOS & Android): Enabled seamless onboarding, daily health tracking, and instant access to test results.
• Integrated AI Health Coach: Created 10 specialized AI assistants plus a personalized routine builder for preventative care.
• Accelerated Delivery: Maintained bi-weekly release cycles through shared components and re-architected pipelines.
• Collaborated with Experts: Worked with LSU professors and healthcare advisors to validate clinical and preventative care features.

Outcomes & Impact

 
The Engenious and Phoenix Life Sciences partnership transformed both the product and the development process. Beyond solving technical challenges, the work delivered meaningful user and business impact.

• 2× faster development velocity across web and mobile.
• Frictionless e-commerce flows that boosted subscription adoption.
• AI assistants + habit tracking that differentiate Phoenix Life Sciences in digital health.
• Scalable, secure foundation positioned for clinical studies and Pro-level analytics.

 Looking Ahead

 
Phoenix Life Sciences is only getting started. Future development includes expanding into clinical study support and launching a Pro version with 360° health analysis across neurology, chemistry, biology, cardiology and lifestyle factors. With Engenious as a partner, Phoenix Life Science is building not just an app, but a scalable ecosystem for preventative healthcare.

Phoenix Life Sciences is reinventing preventative healthcare with Engenious. What can we build together?

 
Let’s explore your next big release.